It's not FM 98.2, or AM 102.4, it's more like Radio Google, or something like that.
Google is leading the race in online media. And soon, radio ad will add to Google's revenues, probably to take effect by mid-2007. In fact, a mass of advertisers are interested in testing this Google radio d/Marc platform. Google has also attracted major national radio buyers by creating a measure ROI for radio - something that will change the radio industry. As of now, the industry practice is measuring the efficiency of radio ad buying. With an actual and feasible ROI measure, radio buyers will leap into the opportunity.
To name a few broadcasters, Google is in talks with Infinity and Clear Channel. With them setting a good example, new advertisers will come in. Microsoft and Yahoo! should really get their acts together. Google seems to really know what they're doing. Watch Google surpass the 500 price target again. Exceeding their one-year high of 513 is almost a definite.